As a contributor to the University of Cincinnati's “Next Lives Here” strategic vision, DAAP has built its research capacities to align to five strategic areas for future growth.
March 17, 2026
The University of Cincinnati served as a 2026 Workplace Track sponsor at the annual South by Southwest (SXSW) Innovation Conference March 12-18 in Austin, Texas, showcasing how co-op is redesigning the future of work.
March 11, 2026
To keep a repair robot stable while fixing satellites in space, University of Cincinnati engineers took a page from experts in balance: bull riders. UC College of Engineering and Applied Science graduate student James Talavage and Professor Ou Ma looked at simple but effective ways for a robot to maintain orientation while working on a broken satellite in zero gravity.
March 4, 2026
University of Cincinnati’s Lindner College of Business was one of just 16 institutions representing USA Today’s Ad Meter School Spotlight program, where students got to evaluate the ads and publish their findings alongside industry professionals. The students' top-rated commercials largely aligned with Ad Meter’s official rankings, with Budweiser's "American Icons" earning the highest score. The participants included over 300 students across two marketing classes taught by assistant professor-educator Summer Shelton. She came to the University from a marketing research firm and brings experience ranking Super Bowl commercials as an industry professional herself.
