Research & Innovation

March 4, 2026

University of Cincinnati’s Lindner College of Business was one of just 16 institutions representing USA Today’s Ad Meter School Spotlight program, where students got to evaluate the ads and publish their findings alongside industry professionals. The students' top-rated commercials largely aligned with Ad Meter’s official rankings, with Budweiser's "American Icons" earning the highest score. The participants included over 300 students across two marketing classes taught by assistant professor-educator Summer Shelton. She came to the University from a marketing research firm and brings experience ranking Super Bowl commercials as an industry professional herself.

March 2, 2026

An expert on global mass extinctions at the University of Cincinnati provided context to a new study examining the spread of the first land plants on Earth between 360 million and 540 million years ago.

February 26, 2026

The University of Cincinnati is turning to artificial intelligence to help solve a problem in medical training. The College of Medicine was awarded a grant valued at more than $1 million to use AI in advanced physician training through personalized learning.