Research & Innovation

As a contributor to the University of Cincinnati's “Next Lives Here” strategic vision, DAAP has built its research capacities to align to five strategic areas for future growth.

 


News

1

Power-hungry AI could mean higher electric bills

August 4, 2025

Large, energy-hogging data centers continue to pop up across the country as big tech companies race to offer the best in generative artificial intelligence, or generative AI. According to the Baltimore Sun, data centers could account for as much as 12 percent of all U.S. electricity within five years. The Baltimore Sun spoke with Jeffrey Shaffer, director of Lindner College of Business’ Applied AI Lab, for insights on AI’s energy impact. Shaffer said that AI is expected to contribute trillions to the global economy and play a role in addressing climate change.

2

Inside CCM’s XR Studio: where Media Production students...

July 28, 2025

Enjoy an inside look at the Virtual Production Studio class offered in CCM's new Extended Reality (XR) Studio. The Media Production Division class is taught by instructor and CCM alumnus Joseph Maiocco (BFA Media Production, '06). CCM's XR Studio is a performing and media arts lab space that allows physical performance to take place in an immersive virtual environment via its 16x10 foot LED wall and a positional camera tracking system that works with 3D creation tools like Unreal Engine to render the digital scenery in real time.

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