College Prep

The architecture program is a four-year pre-professional degree, which creates the foundation and preparation for continued education in a NAAB accredited degree program to be a registered architect. Students will cultivate a variety of design and technical skills such as critical design thinking advanced design sciences, architectural histories, understanding ethical practices, and digital representation techniques, which they will apply in their projects. The curriculum includes hands-on learning opportunities through design-based studios, allowing students to experiment with a variety of materials and expand their knowledge.

Additionally, students are encouraged to consider the physical and social context of their architectural designs, improving both the environment and society through their designs. The faculty supports students' growth and ideas, encouraging them to take risks and promoting their success through a diverse curriculum. 

During their first three semesters in the architecture program, students will study alongside interior design students. Both architecture and interior design students will be introduced to fundamental design skills and representation techniques in design studios and skills courses, focusing on both three-dimensional and two-dimensional model building and drawing exercises. The studio environment allows students to learn creative design methods and processes through model building and drawing both by hand and digitally. Students will also explore the history, structures, and construction science of both architecture and interior design. The faculty is comprised of a diverse group of professionals, sharing their expertise and insights with the students to strengthen their capabilities. 

The architecture program has three co-op (cooperative education) semesters throughout the four years. Students are given the opportunity to explore different pathways and fields. This experience enables them to apply knowledge and abilities gained in the classroom to a real-world work setting, that also enhances their professional understanding. Students are also able to expand their network and learn from industry experts, with both local and national co-op opportunities. 

Throughout the entire co-op job application and selection process, students are assisted by their co-op advisor. They can attend resume writing and portfolio workshops and mock interviews to polish up their interviewing skills and refine their resume. Their co-op advisor will answer any questions or concerns a student may have, offering support all four years. 

The architecture program offers students various career opportunities and pathways. Here are examples of career paths students can explore: 

• Design opportunities:
  • Education – School and University Design 
  • Interior Design
  • Landscape and Environmental Design 
  • Adaptive Reuse and Historic Preservation
  • Building Facade Designer
  • Theater Set Design 
• Digital Fabrication and Design 
• Real Estate Development
• Construction Management
• Animation Design
• Digital Rendering and Drawing Specialists

At DAAP, architecture students are equipped with essential skills and talents, preparing them for success in their careers. 

At DAAP, the art history program equips students with an impressive array of skills, such as analyzing and asking questions, creating well-rounded and structured writing, and the ability to interpret visual images. The study of art history gives students an in-depth understanding of art and its historical background; examining the impact of art on society, learning about the artists themselves, exploring the location of where their art was created, plus understanding the history behind the arts’ time period. If you enjoy writing, art, exploring historical eras, visual learning, and have a desire for a deeper level of knowledge, then art history might just be the major for you!

During your first year as an art history student, you will focus on learning analytical skills. You will learn to investigate a diverse range of artwork and the impact it has on society, religion, politics, and history. You will also have the opportunity to improve your writing skills by completing English courses needed for the program. Art history students take advantage of a variety of general education courses, including a foreign language. There are also an abundance of art history electives to choose from. The professors instructing you are all knowledgeable experts in their fields aiming to help you create a successful career.

A unique aspect of this program is the opportunity to participate in CO-OP (cooperative education). During the summers of your second and third year, students search for and apply to a variety of jobs with the help of their CO-OP advisor. This gives you real-life work experience and helps build connections with companies and employers. Your advisor is there to help guide you through the job selection process and with any questions or concerns you have about the CO-OP program.

There are also workshops that cover how to write a good resume, and students are able to engage in mock interviews to better prepare them for the process. A great benefit of the program is that your job will be a paid position! This program was designed with student success in mind, offering a chance for students to immerse themselves in the professional world and expand their resume.

The art history program offers an extensive list of career paths in many different fields. The skills and knowledge you learn during your time in the program can be applied to a variety of careers. Here are some examples that fit an art historians' interests and skills:

• Museum: Curator, Educator, Archivist, Conservator
• Education: Professor, Art Librarian, K-12 Teacher
• Business: Arts Administrator, Art Marketing, Art Dealer, Auctioneer
• Gallery: Owner/Director, Preparator
• Other: Art Law, Art Therapy, Art Critic, Art Appraiser

As an art historian, you uncover the diverse world of art and the unique history that influenced art styles, tailored to what interests you most.

Students are also given the opportunity to dive deeper into a specific communication design field that aligns with their interests including: 

1. Graphic Design - to create visual content that conveys a message using a variety of imagery, typography, color schemes, and shapes. 
2. Interaction Design - the process of developing how the user engages with a product or services. Examples on a mobile phone include the action of pinching to zoom, double tapping to like a post, swiping down to refresh. 
3. Motion Design – to use visual effects and motion graphics to design a moving visual to convey a message. This includes crafting an animated logo, instructional videos, title sequences for a show or movie, and visual effects for a video.

In the first year, communication design students focus on developing foundational skills and understanding the design processes. Students will enhance their drawing techniques through an introductory drawing course. They will also acquire an understanding of communication design technology, such as learning how to use Adobe – a software system DAAP students use that includes image editing, illustration, a variety of editing tools, and graphics. New skills are introduced through course work such as typography – arranging letters and text that is legible and visually appealing to the viewer. Each faculty member in the program has significant professional experience in the various fields taught. They work hard to support the unique needs of every student and guide them on a successful path. They also strive to help students discover the career that best suits their interests and strengths. 

The communication design program has 5 co-op (cooperative education) semesters. This opportunity provides students with a chance to apply the skills they learned in the classroom, explore career paths that fit their passions, and expand their portfolio. 

Each student has a co-op advisor guiding them through the application and interview process. They're available to answer questions throughout the five co-op rotations. Students are also given professional assistance through a variety of workshops covering resume and cover resume writing, participating in mock interviews, and additional support from their peers. 

There are numerous career opportunities within the communication design field. Students have a chance to discover a path that highlights their specific strengths and skills. The potential career options in communication design include: 

• Graphic Design: Website Designer, Packaging Designer, Poster Designer, Sign Designer
• Advertising: Branding, Advertising Layout, Campaign Designer, Social Media Designer 
• Print Design: Magazine Designer, Typeface Designer, Newspaper Designer, Photo Editor
• Motion Design: Instructional Video Maker, Game Applications Designer, Film Effects, Virtual Reality Applications Designer, App Designer

At DAAP, the communication design program provides the space for students to explore the visually creative aspects of design. 

The fashion design program is a 5-year degree that prepares students to approach design from both conceptual and technical perspectives. Students engage in hands-on learning through studio coursework focusing on garment realization, pattern making, and draping alongside theoretical work encompassing critical and cultural theory, design research, conceptual design, and collection development. Our elective coursework provides additional opportunities for students to specialize across a variety of industry facets including knitwear, intimate apparel, tailoring, digital pattern making and 3D modeling, and more. Our goal is to nurture our students’ creative skills, academic curiosity, and individual aspirations and graduate well-equipped designers ready to make impactful change in the fashion industry  

During the course of their studies students have access to a number of opportunities to showcase their work on and off the runway. These include the Retrofittings fashion show in collaboration with St. Vincent Depaul (SVDP), where second year students in the fashion program use materials and items from the SVDP stores to create unique runway looks. This project allows students to showcase their individuality in their designs while promoting sustainability, upcycling, and the creative use of non-traditional materials. Their creations are featured on the runway while helping to raise funds for SVDP in Cincinnati.  

Before graduating from DAAP, students from every program complete a final capstone project. For fashion design students, this is an opportunity to combine everything learned in the studio and the co-ops to create a final fashion collection. Transforming sketches into tangible pieces, students are given the freedom to develop their own concepts and use any materials necessary to bring their looks to life. All student collections are showcased on the runway at the prestigious  DAAP Fashion Show. 

There are a wide range of career possibilities and professions for students to discover in the fashion field. Students can explore various paths that fit their strengths and talents. Here are a few examples of career options for students in the fashion design program:  

• Fashion Designer
• Technical Designer
• Product Developer
• Production Manager
• Patternmaker
• Textile Designer
• CAD Designer

 The fashion design program allows you to explore your creativity, giving you the freedom to express your unique style and artistic vision.  

With an emphasis on studio-based learning, like other programs at DAAP, students engage in hands-on learning that reflects a real work environment. Studio learning allows students to have a physical space to work on projects, engage with classmates for guidance or support, and in-class critiques from professors. Students are given the opportunity to navigate various creative paths, empowering them to incorporate their passions into their studies. 

During the first year, students build their foundational skills in drawing. They are introduced to different art styles, with a concentration on contemporary art, and participate in a drawing studio. Additionally, they gain insights into art history and the evolution of art. The fine arts program consists of two studio classes in the fall and two in the spring. During the spring semester, students choose between interdisciplinary themed classes – diving deeper into different creative specialties. General education classes are still required for fine arts students, including Quantitative Reasoning and English Composition.

The faculty is comprised of accomplished artists with expertise across multiple disciplines – or field of study. They bring their professional talents to students, giving different perspectives from personal experiences. Some of the instructors utilize the DAAP spaces as their own personal art studios!

Unique to the fine arts program are the three co-op (cooperative education) opportunities for students to gain professional working experience and pursue a wide range of career paths. Fine arts students use their entrepreneurial and problem-solving skills to discover their own career paths. The co-op program opens the door for students to explore these possibilities in many creative fields. 

Students work with their co-op advisor throughout their studies. They assist with the application and job selection process, answer questions or concerns, and provide support. Plus, students can attend workshops that cover resume writing and engage in mock interviews. The co-op experience offers numerous benefits, such as deepening your knowledge beyond the classroom, working in a paid position, building a professional resume and developing a professional network.

There are various career possibilities and professions in the fine arts field for graduates to immerse themselves in. Here are examples of careers students in the fine arts program can explore: 

• Fine Artists: Painters, Sculptors, Illustrators, Printmaker, Mural Artists
• Management: Art Director, Curators, Gallery Manager
• Digital/Multi-Media: Digital Illustrator, Web Designer, Photographer, Concept Artist
• Other: Archivist, Art Educator, Art Therapist, Ceramic Artist, Courtroom Sketch Artist, Tattoo Artist 

The fine arts program is a flexible program designed for students to incorporate their passions into their creative work.

As they begin their time at DAAP, first-year students focus on building their foundational skills. They’ll immerse themselves in the fascinating fields of games and animation, while also learning other essential techniques of designing. Throughout their four-years, all students have the chance to showcase their innovative ideas for projects, contribute to storyboards when designing, participate in discussion meetings, and assist their classmates in refining their work. A dedicated group of experts in the field, with a long list of achievements, are prepared to lead you in your studies. They prioritize their students' success and are committed to helping each evolve into a well-rounded professional. 

The program also has two CO-OP (cooperative education) opportunities for students to gain experience in their desired field during the summer of their second and third year. This allows undergraduates to try different professions out for size.  Students will receive guidance from their CO-OP advisors as they navigate the application and job selection processes.

In addition, they can attend workshops that cover resume writing, engage in mock interviews, and receive extra assistance from their CO-OP advisor – who will support you for the next 4 years. CO-OPs are paid positions, giving students a valuable opportunity to broaden their professional insights and develop their resumes prior to graduation. 

Many students find themselves asking, what can I do with this major? The range of potential career paths that a degree in games and animations offer are extensive and exciting:

• Animation: Animater, Storyboard Artist, Animation Producer, Character Designer
• Games: Gameplay Designer, Games Producer, Games Animater, Games Concept Designer, Narrative Designer, Game Writer, Experience Designer
• Marketing: Games Publisher, Marketing Executive, Sales Executive
• Information and Technology: Technical Artist, Graphics Programmer, Lighting Artist

Exciting experiences are just around the corner for you here at DAAP! Embracing curiosity and asking questions are vital in discovering new possibilities.

The DAAP horticulture program, which is a 4-year degree, gives students a chance to explore the study and growth of plants. The study of plants is very important for learners to understand how to live in a sustainable environment – using techniques that limit the amount of waste, energy, and water used. Students can engage with the world through a new perspective. The horticulture program offers an assortment of fields to study and certificates. that align with your interests.

Here are examples of areas you specialize in:

Horticulture -

• The study of plants and how they impact the food we eat, the environment we live in, and how to create a sustainable world that benefits nature and us.

Design -

• Designing green spaces such as landscapes, gardens, or even environmentally friendly architecture that focuses on using sustainable materials.

Urban Agriculture -

• The cultivation and distribution of plants in city environments with less green spaces. This can be done through community gardens or even rooftop farms.

Urban Landscapes -

• Introducing plants and green spaces into cities creating a positive impact on the environment.

Green Roofs Certificate - 

• The knowledge of planning, creating, and maintaining a green space that is located on top of a building or a structure.

Cannabis Studies Certificate -

• Understanding the structure of a cannabis plant and diving into the cannabis industry.

With horticulture, you have the chance to explore a variety of different specialties that align with your interests.

Coming into your first year, students will dive head-first into the world of plants. You’ll begin with an introduction to horticulture science, focusing on the study of plant concepts.

Another course you will take is horticulture technology, it is a foundational course that covers the technology skills utilized in field study environments, such as plant growing innovations. Throughout the next 4 years, you will cultivate a deeper understanding of the environment and how you can make improvements to live in a healthy and prosperous world.

This program takes a unique approach in the way classes are structured. Classes take place during the evenings on weekdays, along with the weekends. With this flexible schedule, you will have time to take on a minor in another program or earn a certificate. Plus, if you are working full-time, you can balance your career and earn a degree at the same time. Many classes are designed around fieldwork, which means you’ll have the advantage of hands-on learning rather than traditional lectures.

The instructors consist of experienced professionals in the field, dedicated to helping you achieve success. Some of the professors have expertise in conservatory management, environmental designs, and greenhouse growing. They are also committed to ensuring students gain connections through jobs and internships throughout the course of their studies.

Horticulture is a program that offers many different career opportunities. There are a variety of jobs to fit your preferences and skills, offering a lot more than you may realize:

• Design: Sustainable Landscape Designer, Floral Designer, Garden Designer
• Business: Horticulture Product Manager, Urban Farming, Greenhouse Owner, Production Manager
• Plants: Plant Breeder, Plant Nutritionist, Plant Geographer, Plant Technician
• Urban Landscape or Architecture: Botanical Gardens Landscapers or Architects, City Parks Landscapers or Architects, Landscape Firms, Golf and Sports Turf
• Cannabis: Manufacturing and Distribution, Marketing, and Sales
• Sustainability: Habitat Restoration, Forest Manager, Plant Geographer, Forester

The horticulture program at DAAP will prepare you to have a thriving career. This major prioritizes hands-on learning and valued internship opportunities, giving the students a chance to explore their interests.

The industrial design program is a five-year degree focusing on designing and creating products that are intended for mass production. Students are immersed in a creative environment where they develop products that are not only functional and visually appealing but also address environmental and/or human issues and incorporate advanced technology. The program encourages students to think critically and creatively through research into design strategies and explore innovative solutions. Industrial design students work on a wide array of products, including cars, footwear, medical equipment, electronic devices, toys, airplanes, and home appliances. Additionally, students gain hands-on experience with various resources, such as modeling software. By the end of their third year, students will decide to concentrate their studies in either product design or transportation design. 

The industrial design world has various career pathways and jobs. Here are examples of careers students in the industrial design program can explore: 

Product Designer: Furniture Designer, Electronic Designer, Packaging Designer, Appliance Designer, Medical Equipment Designer, Toy Designer

Transportation Designer: Automobile Designer, Airplane Designer, Transportation System Designer, Train Designer, Watercraft Designer

Other: Web and Digital Interface Designer, Consultant, Design Researcher, Design Director

The industrial design program provides students with an abundance of skills and talents designed to prepare them for the professional world.

The interior design program is a five-year professional CIDA accredited degree that focuses on developing your creativity, technical skills and understanding of the spaces where we live, work and play. It’s essential for interior designers to understand how people interact with space and develop strategies to enhance it. Students will refine their critical thinking and communication skills, allowing them to deepen their understanding of complex interior spaces. They will learn to develop designs that are both functional and visually appealing. The program dives into various elements of interior design, such as learning to research and analyze building requirements, utilizing color theory by choosing colors that complement each other, and creating cohesiveness through balance and proportions. Students also will learn how to select the right materials, furniture, and lighting for specific spaces. The DAAP interior design program also prioritizes sustainable practices and innovative design approaches. 

In the first three semesters, interior design and architecture students learn alongside each other in the foundation courses. The two majors will be introduced to design skills and representation techniques that are essential in both fields. Courses include studio-based environments that allow for collaboration between students and opportunities for them to engage in hands-on learning. For example, they participate in a studio-based design course that sharpens their two-dimensional and three-dimensional design methods. They also enhance their visual communication skills, including digital media communication and developing their design drawing approaches. Additionally, students explore key concepts in lighting design, furniture and materials studies as well as the history of both interior design and architecture. Courses are supported by a faculty that consists of professionals with real-world experience in various disciplines where they strive to promote the success of their students by sharing their expertise and talents. 

The interior design program has five co-op (cooperative education) semesters that are professional opportunities embedded in the curriculum. Students will have their first co-op experience during their second-year spring semester. The co-op program gives students a chance to explore various careers within the interior design field. Students expand their professional network by learning from working experts, plus incorporate knowledge learned in the classroom into real-world environments. 

Students receive assistance from their co-op advisor during the job application and selection process. Co-op advisors are available to answer any questions or concerns students may face during the process. Resume writing and portfolio workshops and mock interviews are provided for students to refine their professional skills. 

The urban planning program is a five-year undergraduate degree that emphasizes the foundations and developments of city. Students foster many key skills and gain an understanding of how to design an environmentally friendly space, addressing previous issues within a community structure, creating a livable area that considers the needs of all individuals, and many more. The urban planning program provides students with a professional work environment setting that teaches them how to present their ideas, communicate effectively, and find solutions to complex problems. 

In your first year as an urban planning student, you are introduced to urban planning through foundational courses, plus learn the principles behind design techniques. This includes developing strong drawing skills and computer-based graphic design using 2D and 3D models. Another set of courses students take is introduction to urban studies and urban planning.  These courses equip students with an understanding of the critical role urban planning plays in building thriving and sustainable communities. 

The professors and instructors guiding you in the urban planning program are highly knowledgeable experts, committed to helping you grow into a successful professional.

This program also offers five semesters of CO-OP (cooperative education) opportunities. Students rotate semesters of classes and full-time, paid work to gain professional experience and hone skills learned in their coursework. This unique approach to earning a degree ensures students build connections with companies. plus discover different career paths in the field. A dedicated CO-OP advisor provides guidance through the job search and application processes for all five CO-OPs. 

Students also take advantage of workshops that cover resume writing, engage in mock interviews, and work closely with their CO-OP advisors.

The urban planning program offers a wide range of career pathways for students to pursue. Students can find a career that fits their interests while also combining their unique set of strengths. Here are some examples of career pathways urban planning students can follow: 

• Planning: Urban Design, Transportation Planner, Urban Planner, House Planner, Environmental Planner, Regional Planner, Land Planner
• Development: Property Developer, Economic Developer, Community Developer, Real Estate Developer
• Managing: Project Manager, Plan Manager, Environmental Manager, Housing Manager, Product Manager
• Other: Building Inspector, Landscape Architect, Sustainability Consultant, Conservation Officer, Community Assistant

Urban planning offers you the chance to explore the important issues of city development by using your knowledge and vision to build a better community.

The curriculum emphasizes project-based learning that reflects real-world scenarios they may encounter in their careers. They also study physical structures such as buildings, land use, and transportation systems. This interdisciplinary degree incorporates skills from other fields including geography, political science, sociology, and economics. Additionally, students can combine an urban studies degree with a certificate or minor from the School of Planning that enhances their understanding of urban developments and environments. 

During the first year, students will build a foundation in urban studies through introductory courses. They explore the many issues and challenges found in cities and uncover potential solutions. Students gain a basic understanding of urban settlements and the influence of past developments on current cities. They also examine the rise and fall of American cities, diving into the effects of gender roles, class, geography and race have on urban developments. 

Another aspect students explore is the statistical perspective of urban communities. The collection and observation of data and statistics related to crime rates, housing patterns, and population allow researchers to make improvements to these issues. The urban studies program is designed to give students the flexibility to create their schedules by providing many elective opportunities, even for first-year students. The faculty is made up of accomplished professionals with expertise across various disciplines, sharing their talents with students. 

There are elective opportunities available that are urban-focused. They can explore a multitude of topics and studies, inspiring students to expand their skills and knowledge. The program furthers student growth by encouraging them to add a certificate or minor to their urban studies degree which includes Urban Planning, Urban Design, Horticulture, Historic Preservation, and Urban Landscapes.

There are various career opportunities for students with a foundation in urban studies. Here are examples of career pathways students can discover:

• Research: Policy Analyst, Environmental Consultant, Market Research Analyst, Geographic Information Systems Analyst 
• Development: Community Developer, Economic Developer, International Developer
• Administration: Public Administrator, Government Officer, Legislator 
• Other: Surveyor, Real Estate Agent, Cartographer

The urban studies program empowers students to dive deep into the challenges facing cites and unlock creative, game-changing solutions that transform urban spaces into thriving, sustainable communities. 

When it’s time for an aspiring DAAP student to start the application process, it’s common for questions to develop along the way. Ana Colón, a DAAP Admissions Counselor, shares helpful tips on ways prospective students can learn more about the college and programs, plus, answers the most common questions asked.

Prospective students are encouraged to visit DAAP to get an inside glimpse of student life. Tours offer an opportunity to explore their preferred program and a chance to ask questions. Visiting DAAP allows students to gain a sense of the DAAP community and explore our facilities. The Campus Tour and College Close-Up includes an admissions overview and application instructions, a walking tour of campus guided by a current UC student, and the option to attend an academic interest session with DAAP. There are various times and days a prospective student can sign up to visit. Students are also welcome to take a self-guided tour by following the signs posted around the college. This is a chance to explore at your own pace and time. If you are unable to visit campus, a virtual tour is also available. Click here to view the online tour!

The DAAP application process embraces a holistic approach! This means that the admissions team is seeking a well-rounded student. Students come from an array of backgrounds; some may have excelled inside the classroom, while others found their success in a certain club. While academics are an important part of the review process, DAAP recognizes that a student is more than just their GPA or high school grades. It is impossible to predict (or guarantee) what credentials a student will need to be admitted into DAAP, because the applicant pool size and quality vary each year.

With a holistic approach, the DAAP application offers students the chance to share various aspects of their academic and personal lives. Applicants are required to submit high school transcripts, which include their overall grades and GPA. 

A portfolio is not a requirement nor is it an optional part of the application. Students do not need a portfolio to be admitted into the DAAP program. However, some programs do require certain prerequisite courses. The Architecture and Interior Design programs require four years of high school math (including pre-calculus or calculus) and one year of physics. College level coursework is also acceptable. If a student has only completed one of these prerequisites, they can still be considered for admission. If admitted, they will need to complete the missing course prior to entering the second year of the program.  

It is possible you might be accepted into your second-choice program rather than your preferred program. There are various paths your admissions counselor and academic advisor can help you explore. You can begin your studies in your alternate program if that program is still of interest to you. If it isn’t, you can consider switching to Exploratory. This gives you a chance to complete some of your general education credits before re-applying to your desired program. You do not have to complete the application process over again, but you still must apply to the DAAP program through a major change request form.

Being a student-athlete at the University of Cincinnati is no easy feat, but for those in the College of Design, Architecture, Art, and Planning (DAAP), it requires an unparalleled level of dedication and time management. However, students like Tim Brown, a former professional soccer player and DAAP graduate, prove that it is possible to excel in both athletics and a rigorous creative discipline. 

With that being said, not all DAAP graduates who enter the sports industry do so as athletes. Charley Hudak, a 2011 UC DAAP alumnus, took a different path, using his creative talents to shape the future of athletic footwear. Hudak, now a lead designer for Tiger Woods’ new brand, Sun Day Red, recently returned to campus to inspire the next generation of designers at DAAP Camps.

Hudak’s career trajectory exemplifies how DAAP’s curriculum prepares students for roles in top-tier industries. During his visit, he taught middle and high school students about footwear design, demonstrating how a passion for creativity and sports can merge in unexpected ways. "I’m super humbled by the opportunity (at Sun Day Red), and part of it is coming back here and sharing my experience," Hudak said.

In addition to his design work, Hudak frequently collaborates with Woods, whom he calls "the most significant athlete to walk the planet." His work at Sun Day Red reflects his belief in the power of design to transform sports culture.

UC’s DAAP program has a long history of producing graduates who make waves in the creative industry, whether they are student-athletes or individuals working in the world of sports. The combination of hands-on experience, rigorous coursework, and co-op opportunities prepares students to take on influential roles in both creative and athletic industries.

For those who dream of excelling in both fields, Brown and Hudak’s stories serve as proof that with a little bit of hard work and dedication, it is possible to thrive as both a student-athlete and a creative professional at DAAP.

Brown’s dedication to innovation is a perfect example of UC’s strategic direction, Next Lives Here.