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Live Well Collaborative

The Live Well Collaborative (TWC) is an innovative model for corporations and universities to conduct research and development for the 50+ market. Located at the University of Cincinnati and serving a wide variety of corporations, the collaborative's mission is to develop products and services that delight the 50+ consumer. Expanding on P&G’s “Connect and Develop” concept, Live Well was formed as a response to meet the growing market opportunity of America’s aging population.

The Live Well Collaborative is located in the 1819 Innovation Hub, a collaboration space at the University of Cincinnnati.