Coronavirus COVID-19 Updates:


Myron E. Ullman Jr. School of Design

Research + Work

Industrial Design

Industrial design is concerned with the appearance and usefulness of manufactured goods. Industrial designers work on a wide array of products, from cars to shoes to medical equipment to toys. Product design involves the synthesis of a variety of diverse requirements and values into a coherent creation. Among such requirements and values are functional suitability, aesthetics, technical performance, economic resources and constraints, social and cultural issues, environmental concerns and human comfort.

In UC's industrial design program, students learn to emphasize the humanistic qualities of products of mass production with special consideration for comfort, safety and visual satisfaction which they may bring to the users. In a curriculum balanced between academic and studio requirements, students are able to develop creativity, visual communication skills, hands-on experience with technology, and the ability to conduct design research in interdisciplinary collaboration. The program promotes critical thinking and innovative solutions for the future through strategic research with an emphasis and understanding of global impact, sustainability and collaborative partnerships. Industrial design students apply the highest standards of conceptual sophistication, aesthetics and craftsmanship at every level of study.

In the third year, students choose to focus on product design or transportation design.

Degree: BSDES

Full-time program duration: 5.0 Years

Location: West Campus

Contact Information:

College of Design, Architecture, Art, and Planning
School of Design
DAAP Student Affairs
College of DAAP, School of Design
P.O. Box 210016
Cincinnati, OH 45221-0016

Admission Requirements

Admission criteria for industrial design varies based on the relative strength of test scores, class rank and GPA. Portfolios are not a component of the admission application. All applicants meeting the above criteria and the priority deadline will be notified of admission decisions by February 1. Please do not call prior to this date regarding a decision on your application.

Freshman applicants, please visit the Admission Requirements  page for more information.

Applications received after December 1: Applicants who submit a complete application may be reviewed for admission on a space-available basis with notification after February 1. The academic credentials of the pool of applicants seeking admission to industrial design vary each year. Industrial design is a highly selective program and has a limited number of spaces available.

Freshmen applying to this program should also have completed the following college-preparatory subjects:

  • 4 units of English
  • 4 units of math
  • 3 units of science
  • 5 units of electives*

*Elective units must include one or any combination of foreign language, fine arts, business, career-technical education, family and consumer sciences, technology, agricultural education or additional core courses not otherwise required.



The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.

All programs in UC's School of Design are accredited by the National Association of Schools of Art and Design (NASAD).

Program Details

Tuition & Fees

Please note that Industrial Design is excluded from the Kentucky and Indiana Metro Rate programs.