School of Design Directory
Paul M Zender
Office: 6415F Aronoff Center
Mike Zender is Professor of Design at the University of Cincinnati. Professor Zender received his MFA (terminal degree) in 1977 from Yale University where he was the Carl Purrington Rollins Fellow. In 2004 he was a Medical Informatics Course Fellow at the Marine Biology Laboratory, Woods Hole, MA.
A third generation typesetter and designer, Mike founded and operated the design practice Zender + Associates, Inc. for thirty years while teaching part time. Professor Zender’s work and that of his associates was published regularly and exhibited broadly. Professor Zender is a past president of Cincinnati AIGA (American Institute of Graphic Arts) and in 2009 was named a National Fellow of the AIGA for his contributions to design and design education. Professor Zender has written two books on design, more than 25 journal articles, and in 2013 became editor of the 48 year-old communication design research journal Visible Language.
Professor Zender’s research on communication through simple symbols such as icons and pictograms, specifically in the medical domain, and the application and testing of these in global cross-cultural communication, is uncovering principles for communication design and design research.
- (Collaborator), Vogel, Craig; Zender, Paul, Web Visualization for Map of Future Trends, KnowledgeWorks Foundation. (DCA-Future Trends), $36,692.00. 07/01/2008 to 12/31/2009. Status: Closed.
- (Collaborator), Sanders, Michael; Vogel, Craig; Welsh, Martha Ann; Zender, Paul, P&G Oral Care 50+ 09A, Live Well Collaborative, Inc.. (LWC - P&G 09A), $38,221.00. 08/01/2009 to 03/30/2010. Status: Closed.