Industrial Design Faculty
Raphael A. Zammit
Title: Associate Professor of Practice
Office: 5260D Aronoff Center
Raphael Zammit, Field Service Professor, Industrial Design 2009 - Present While studying Product Design at the University of Michigan's School of Art, Raphael Zammit found a passion for Automotive Design. This led him to simultaneously pursue a second bachelor's degree specializing Transportation Design from the Art Center College of Design in Pasadena, California. Upon completing both degrees in five years on full scholarship, Raphael began his 13 year career in automotive design in Europe where he worked in Stuttgart, Germany for Porsche A.G. as well as taught Transportation Design at the Fachhochschule Fur Gestaltung, Phorzhiem. He also worked in Barcelona, Spain for the Volkswagen / Audi Groupe's advanced concept design studio. While working in Europe, he learned a blend of design principles. The Germans' rational construction of proportions, exacting attention to detail, and precision execution, was the perfect balance to the more romantic, whimsical, and clever simplicity of French, Italian, and Spanish design sensibilities. In 2001, Raphael returned to the Los Angeles area to work for Hyundai's California design studio, with brief stints designing in Korea, before he joined General Motors' 5350 (advanced concept design studio) in North Hollywood. Though the move to Hollywood was to meant to pursue more freelance opportunities in the film industry, the chance to participate in the early development to revive the Chevrolet Camaro led Raphael back to Detroit in 2004 to work at the legendary GM Technical Center. During his five years there, he branched out into Design Strategy and was heavily involved in the creation and management of the Global Brand Studio. This cross-disciplinary team was assembled to strengthen the identities of all of GM's brands and to unify them across Design, Marketing, Engineering, and Planning operations worldwide. The multi-cultural and cross-disciplinary nature of this position made it the most rewarding work of his career in the automotive industry. It resulted in directly influencing marketing campaigns for the Chevrolet, Cadillac, Buick, GMC, Hummer, and Pontiac brands as well as helping to initiating a renewed focus on brand importance within GM Design. The experience of working inside advertising agencies rekindled his interest in film as a medium and introduced him to the important potential of conceptual story-telling. This inspired Raphael to begin pondering how the specific skill sets inherent to automotive design could be applied to effect greater societal impact. In 2009, Raphael joined the University of Cincinnati to teach Transportation Design within the Industrial Design Program of the College of Design, Architecture, Art, and Planning. His interests and teaching however reach out to the entire college. He has taught and continues to welcome multi-disciplinary projects and approaches in his courses and specializes in the development of dynamic products as well as compelling conceptual visualization. Expanding upon the drawing, form development, and illustrative emphasis required in the automotive design profession, Raphael teaches the understanding and creation of Aesthetic Messaging that effectively communicates a product's essence and purpose. He is currently researching Conceptual Design & Visualization. Digital media is used to explore new modes for creating virtual 3D form as well as to visualize the interaction between their aesthetic and meaning.
Aesthetic Messaging & Form Development Conceptual Design & Visualization Transportation Design Strategic Design Fine Art
- (Collaborator), Chamberlain, Peter; Choi, Soo-Shin; Zammit, Raphael, LWC: Urban Transportation 10S, Live Well Collaborative, Inc.. (LWC-Urban Transportation 10S), $28,118.00. 03/01/2010 to 09/30/2010. Status: Closed.
- (PI), Zammit, Raphael, The Door to Door Journey; Boeing Studio, Live Well Collaborative, Inc.. (LWC-Boeing WQ11), $50,974.00. 12/01/2010 to 06/10/2011. Status: Closed.
- (PI), Zammit, Raphael, Environmental Tire Design, Hankook Tire Co., Ltd.. (SRS 007800), $20,000.00. 12/01/2011 to 08/31/2012. Status: Closed.