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Bachelor of Science in Graphic Communication Design

Graphic communication design is intended to inform, entertain, or persuade a specific audience. Frequently, the designer is called upon to create an entire system of information that may include printed items (advertisements, logos, pamphlets) and/or electronic media (to be viewed via a computer, mobile device, film, etc.). Graphic communication designers give concrete vision to information, ideas, and feelings by utilizing typography, color, images, layout, animation, editing, and digital interfaces.  

In today’s visual communication field, designers must be able to work expertly and simultaneously in all relevant media. In the third year, DAAP Graphic Communication Design students choose to focus in one of three areas:

  • Print-based design: logos, branding, environmental marketing, wayfinding and signage, packaging, layout for publications
  • Interaction design: applications for smart phones and tablets, websites, online training systems, interactive games
  • Time-based design: editing of film and/or video, animation for television, games, movies, or websites

Following graduation, graphic communication designers are most likely to work for design firms, internal corporate departments or as freelancers to develop effective communication. Career opportunities include: advertising, publishing, exhibition design, branding and corporate identity, packaging, publicity, environmental design (signage), experiential design, networked communication design, animation, film effects, and virtual reality applications.

Graphic Communication Design can take a wide variety of forms, as you can see from the student work showcase in the links below:


Admission Requirements